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articles

Pay Per Click Universe is proud to work with experts in the PPC industry to provide you with the latest information, trends, and strategies to improving your PayPerClick campaigns.

Our authors are professionals that are willing to share expertise and offer knowledge in a variety of aspects. Our library is updated on a regular basis, as the industry grows and matures.

  Article Title: Author:
Tips To Avoid Pay Per Click Advertising Mistakes Sanjay
Capitalizing On AdSense Pay Per Click Ads Milos Pesic
SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs Chris Taylor
Dynamic Keyword Insertion or DKI John Milligan
SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Michael Small
Increasing Conversions with AdWords Demographics Timothy Rule
Local Search Pays Off, Naturally - Practical Steps to Geo-Targeted Success Lisa Wehr
Top 10 PPC Ad Tricks to Boost Your Click-Through Rate Kalena Jordan
Pay-Per-Click Ads Impact Google Checkout and PayPal Greg Laptevsky
Appearances Are Deceptive: Checking Your Ads on Google Kevin Gold
More or Less - It Is All About Website Conversion Kevin Gold
10 Tips for Choosing Bid Management Software David Rodnitzky
The 7 Habits of Highly Successful Search Marketing Campaigns David Rodnitzky
How To Turn Around an Unprofitable PPC Campaign Kalena Jordan
Interview with Richard Rosen: The Future of Pay Per Call Richard Rosen
Advanced Paid Search Techniques Hallie Janssen
Interview with Tom Cuthbert: Developing Click Fraud Standards Tom Cuthbert
Monetizing the Mobile Platform: Reaching Users on the Go Chrysi Philalithes
Yahoo Panama - Pros and Cons Scott Van Achte
Targeting The Tail: How To Get The Most Out Of Every Marketing Dollar Alexandre Brabant
Managing Your Pay-Per-Click Campaign: 4 Most Important Things to Consider Kevin Gold
Optimising Landing Pages for Pay Per Click James Brown
Improving Sales Performance on the Web Brandt Dainow
Reports From August 2006 SES in San Jose Kent J. Lewis
How to Waste Money and Annoy Your Customers Barry Harrison
PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy Tiffany Guarnaccia
Web Analytics - Key Numbers for Managing Your Website Brandt Dainow
Google Ad Scheduling Helen M. Overland
The PPC vs. CPA Debate Tiffany Guarnaccia
Protecting Your Profits on Pay-Per-Click Engines Catherine Seda
Maximize ROI In An Increasingly Competitive Web World Dali Singh
Microsoft and PPC Advertising -- Not Quite a Flirt Anymore Iulia Pascanu
Framework for Performance Assessment Brandt Dainow
Six Steps to Ensuring Site Visitor Returns Searchfeed.com Corporate Communications
Beware the Click Without the Conversion Kevin Gold
The Art of the Pay-per-Click Start – Round 2 of 2 Kevin Gold
Efficiently Managing A Pay Per Click Campaign - July 2005 Tiffany M. Guarnaccia
Stopping Click Fraud: From One Victim to Another Eli Feldblum
Branding with a Pay Per Click Twist Neal Lebar
Ad Position Planning Considerations On Pay Per Click Search Engines Stewart Roode
How to Hire a Web Analytics Firm That Delivers a Great ROI Dmitri Eroshenko
The Art of the Pay-Per-Click Start – Round 1 of 2 Kevin Gold
What to Do When Your Pay per Click Keyword Bids Increase? (Part 3 of 3 Series) Kevin Gold
What to Do When Your Pay per Click Keyword Bids Increase? (Part 2 of 3 Series) Kevin Gold
What to Do When Your Pay per Click Keyword Bids Increase? (Part 1 of 3 Series) Kevin Gold
Improved Pay-per-Click Marketing Performance from Time-Tested 80/20 Principle Kevin Gold
Whose Bank Account is Overflowing from Your Pay-per-Click Efforts? Kevin Gold
Get Results: Start with Your Marketing Message and Objective Kevin Gold
How to Maximize Paid Search Results Kevin Gold
Is Your Paid Search Advertising Generating Positive Financial Results? Kevin Gold
How To Effectively Select Search Terms for Pay Per Click Campaigns Tiffany Guarnaccia
Exclusive Interview With ePilot – “Insights & Perspectives of the PPC Industry” Boris Mordkovich
Save Money by Getting to Know Your Competition Chris Hickman
Hire Someone or Do It Yourself? Chris Hickman
Lower Advertising Costs and Increased ROI with Conversion Tracking Chris Hickman
When First Might Be The Worst Chris Hickman
Google Launches Additional Tools For AdWords Clients Chris Richardson
Click Fraud: State of the Industry Dmitri Eroshenko
You Talkin' to Me? Dmitri Eroshenko
$10 Per Click - Do They Know Something We Don't? Neal Lebar
Marketing to Seniors on the Net Neal Lebar
Click Fraud - Is It Happening to You? Pierre Zarokian
Paid Search Advertising Campaigns that Delivers Maximum ROI Ivana Giardi
Spotlight on Search123 Cindy McMahen
Thinking about using PPC Search Marketing in the UK? James Colborn
Using Bid Management Tools to Improve Profits Cindy McMahen
Using Scoring System to Combat PPC Click Fraud Dmitri Eroshenko
Your Traffic Is Served. Do You Like the Taste? Dmitri Eroshenko
Identifying Intricacies in Keyword Portfolio Management James Colborn
Increasing Your Pay Per Click Profits Through Testing Cindy McMahen
Keyword Grouping For 'Campaign' Success James Colborn
Optimizing a Search Engine Campaign: The Truth Be Known! James Colborn
Optimizing Paid For Inclusion Search Engines James Colborn
Organic Search - As popular as ever, but why? James Colborn
Perfecting Your Landing Pages Cindy McMahen
Sneak Attack: The Raiders of the Lost Niches Dmitri Eroshenko
Building Up Your Keyword Inventory Cindy McMahen
Branding vs. Offering James Colborn
ABCs of ROI Dmitri Eroshenko
A Visit to the Top Pay Per Click Forums Cindy McMahen

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